Roroa Style - Website for E-commerce Platform
Roroa Style - Website for E-commerce Platform
Roroa Style - Website for E-commerce Platform
Timeline
Timeline
Sept - Dec 2024
Sept - Dec 2024
Rules
UX/UI designer
UX Researcher
Marketing Specialist
UX/UI designer
UX Researcher
Marketing Specialist
Skills
Interaction Design
Prototyping
Wireframe
Concepting
Interaction Design
Prototyping
Wireframe
Concepting
Tools
Figma
Photoshop
Figma
Photoshop
Overview
Overview
As a Web Designer & Marketing Strategist at Roroa Style, I designed a responsive website in Figma. To ensure an effective design, I analyzed competitor websites to identify common pain points and areas for improvement. Before diving into the design process, I focused on understanding Roroa Style’s brand identity and mission to create a cohesive digital experience. I developed website mockups, made strategic color and typography choices, and designed social media campaigns to engage the target audience. My work played a key role in establishing Roroa Style’s digital presence and launch strategy.
As a Web Designer & Marketing Strategist at Roroa Style, I designed a responsive website in Figma. To ensure an effective design, I analyzed competitor websites to identify common pain points and areas for improvement. Before diving into the design process, I focused on understanding Roroa Style’s brand identity and mission to create a cohesive digital experience. I developed website mockups, made strategic color and typography choices, and designed social media campaigns to engage the target audience. My work played a key role in establishing Roroa Style’s digital presence and launch strategy.
What I Learn
What I Learn
This was my first co-op job, and I absolutely loved it! I learned how to share ideas, engage in discussions, and, most importantly, understand a brand’s identity and marketing strategy. This experience strengthened my skills in design and marketing, areas that align with my passions. While I continue to grow, I have already gained hands-on experience in audience engagement, social media marketing, and startup collaboration, combining design and business strategy to build a strong brand identity.
This was my first co-op job, and I absolutely loved it! I learned how to share ideas, engage in discussions, and, most importantly, understand a brand’s identity and marketing strategy. This experience strengthened my skills in design and marketing, areas that align with my passions. While I continue to grow, I have already gained hands-on experience in audience engagement, social media marketing, and startup collaboration, combining design and business strategy to build a strong brand identity.
The Project
Roroa Style was inspired by a unique character named Roroa, originally based on a kiwi bird and brought to life through the founder’s love for anime. This character embodies creativity, individuality, and the expressive world of anime culture, forming the foundation of the brand.
As a newly established company, we have focused on defining our core values, brand identity, and target audience. Understanding these elements has allowed us to shape Roroa Style’s mission — bringing bold, anime-inspired fashion to individuals who see clothing as a form of self-expression.
With these foundations in place, I began developing the initial marketing campaign and creating mockups for the brand’s website. The goal is to establish a strong visual and narrative identity that connects with anime enthusiasts, fashion trendsetters, and parents of young anime fans. By leveraging strategic marketing efforts, social media engagement, and innovative branding, Roroa Style aims to make a lasting impact in the fashion industry.
My Role
Web Designer
✨ I developed initial mockups for the company website, ensuring a user-friendly interface that aligned with the brand’s aesthetic and target audience. I focused on intuitive navigation, responsive design, and a visually engaging experience that highlights Roroa Style’s unique offerings.
Marketing Strategy
✨ I worked on crafting the brand’s launch campaign, leveraging audience insights to create effective social media strategies, user-generated content initiatives, and influencer partnerships. I also developed marketing materials that emphasized Roroa Style’s distinct identity and engagement-driven approach.
⭐ My Contribution ⭐
Strategic Focus
😯 Performed extensive research to grasp user requirements which allowed for creating a strategy that effectively connects with the audience.
😌 The development of the brand’s online presence and identity was founded by aligning visual elements and messaging with its core values.
👀 Established a strategic marketing path which successfully attracts and retains customers while building brand loyalty and awareness.
Design & Strategy
📝 Created a foundation for future marketing campaigns and website development, ensuring consistency in branding and strategy.
💡 Wrote down key ideas and actively discussed them with the team to foster collaboration and refine strategies.
🔍 Identified pain points from competitor brands and analyzed improvement opportunities to enhance our product and differentiate it in the market.
Case Studies
Case Studies
Farasha
Re-branding for Existing Brand
Farasha
Re-branding for Existing Brand
The Project
Roroa Style was inspired by a unique character named Roroa, originally based on a kiwi bird and brought to life through the founder’s love for anime. This character embodies creativity, individuality, and the expressive world of anime culture, forming the foundation of the brand.
As a newly established company, we have focused on defining our core values, brand identity, and target audience. Understanding these elements has allowed us to shape Roroa Style’s mission — bringing bold, anime-inspired fashion to individuals who see clothing as a form of self-expression.
With these foundations in place, I began developing the initial marketing campaign and creating mockups for the brand’s website. The goal is to establish a strong visual and narrative identity that connects with anime enthusiasts, fashion trendsetters, and parents of young anime fans. By leveraging strategic marketing efforts, social media engagement, and innovative branding, Roroa Style aims to make a lasting impact in the fashion industry.
My Role
Web Designer
✨ I developed initial mockups for the company website, ensuring a user-friendly interface that aligned with the brand’s aesthetic and target audience. I focused on intuitive navigation, responsive design, and a visually engaging experience that highlights Roroa Style’s unique offerings.
Marketing Strategy
✨ I worked on crafting the brand’s launch campaign, leveraging audience insights to create effective social media strategies, user-generated content initiatives, and influencer partnerships. I also developed marketing materials that emphasized Roroa Style’s distinct identity and engagement-driven approach.
⭐ My Contribution ⭐
Strategic Focus
😯 Performed extensive research to grasp user requirements which allowed for creating a strategy that effectively connects with the audience.
😌 The development of the brand’s online presence and identity was founded by aligning visual elements and messaging with its core values.
👀 Established a strategic marketing path which successfully attracts and retains customers while building brand loyalty and awareness.
Design & Strategy
📝 Created a foundation for future marketing campaigns and website development, ensuring consistency in branding and strategy.
💡 Wrote down key ideas and actively discussed them with the team to foster collaboration and refine strategies.
🔍 Identified pain points from competitor brands and analyzed improvement opportunities to enhance our product and differentiate it in the market.
Strategic Focus
😯 Performed extensive research to grasp user requirements which allowed for creating a strategy that effectively connects with the audience.
😌 The development of the brand’s online presence and identity was founded by aligning visual elements and messaging with its core values.
👀 Established a strategic marketing path which successfully attracts and retains customers while building brand loyalty and awareness.
Design & Strategy
📝 Created a foundation for future marketing campaigns and website development, ensuring consistency in branding, messaging, and overall strategy.
💡 Wrote down key ideas and actively discussed them with the team to foster collaboration and refine strategies.
🔍 Identified pain points from competitor brands and analyzed improvement opportunities to enhance our product and differentiate it in the market.
Case Studies
Case Studies
Farasha
Re-branding for Existing Brand
Farasha
Re-branding for Existing Brand